Buying a car means learning some new terminology
Like any industry, the auto industry has its own set of terms used to describe everyday things that one must do, handle, or sign in order to complete a sale. If you work in the industry, you’ll use them every day without giving them a thought. If you don’t, then the salesman might as well be speaking to you in Martian. In order to help you avoid being confused when you shop for a car, we’ll cover some of the most commonly used terms that you might encounter when entering an auto dealership.
- Base price - The price of the vehicle before any additional options are added. This price includes the manufacturer’s warranty and any standard equipment.
- Blue book - An abbreviation for the Kelley Blue Book, a longtime standard industry pricing guide for used cars. While the term has usually been used to refer specifically to the Kelley guide, it may be informally be used to refer to any one of a number of other guides, as well. Since those guides can vary dramatically, one must accept the use of the term with a grain of salt. If in doubt, inquire further.
- Dealer holdback - Every wonder how a dealer can sell a car at a price that is “below invoice?” The invoice is, theoretically, the price that the dealer paid for the car from the manufacturer. But manufacturers usually provide an additional discount to dealers in the amount of 2-3% of the vehicle’s price, thus lowering the dealer’s actual cost. This discount is known as the “dealer holdback.”
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